How often do you use it?
~ 2-3x/mo.
Do you find it damaging?
In a way, yes. My hair is "whispier". My texture is fine to begin with.
Is it easy to use?
Yes. As another poster suggested, I hold it upside down with the teeth at the top, and swipe down. My hair has since changed to where that does nothing for my hair anymore, so I follow with a second swipe by turning the mg around with the button on top for a smoother press.
Do you like it and the results that you get from it?
I'm pleased. It takes less than an hour to do my hair--traditional flat irons would take me 3-4 hrs. But your hair will get to a point where you will see the effects of using heat (could be months or years), and therefore you will have to know when to slow down or stop.