I have been seeing the new ionic hair dryers for months now, and always wondered what they were about. So, yesterday, I was at Sally's and broke down and bought one. I saved my reciept because I just KNEW I would be taking that sucker back. NOT. I don't know how it works, but I have to say, it is one of my best hair purchases! My hair is natural, and I flat iron with a stove and iron. With my old dryer, I would have to work hard to get the ends straight enough to flat iron. Well, with this new Ionic dryer, my hair dried soft and straight! I was amazed! They dryer was 69 on sale, but worth every penny! I have seen cheaper ones, but I don't know how well they work. Anyone else using one?