After seeing so many references to this gel here, I happened to see it at Target so I bought some. I used it on Tuesday after washing with conditioner - I was in a rush to leave the house so I put my hair in a ponytail, putting just enough gel to slick it back, and some to keep the ponytail from getting too poofy. With every gel or other product, the slicked-back effect only lasts a few hours, and my edges start to frizz up and escape. But it has been almost two days, I have done nothing to maintain it and yet my edges are still smooth and flat. It looks about the same as when I straighten with heat.