Flat ironing

Why does my hair look dry after I flat iron it, has anyone else ever experienced this? It may seem like a stupid question, but I'm new to doing my own hair.:spinning:
 
as most people are gonna run in here and tell you, try using a heat protectant and afterwards mist with a finishing spray for more shine.
 
Do you use a moisturizer or creme before you flat iron? My hair looks dry when I don't apply a little bit of moisturizer like ORS olive oil or shea butter before I flat iron. Don't for get to use a heat protectant.:yep:

HTH:)
 
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