I think if it hadn't been hyped as a "moisturizing conditioner" I would have liked it more. I was expecting the softest hair of my life, and I got so-so. It did define and seem to curl my new growth more. And as my hair dried, it did feel stong and springy, looked even healthier after the one use. So I'm thinking of it as a protein condish right now, and would probably add a more softening conditioner (Quidad and Giovani 50:50 remoisturizer are good ones for me) afterwards.