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good question, i concentrate on putting most of it on the body of my hair, my ends are more damaged or less porous than the roots. But i also put some on my roots, because my scalp is dry sometimes.
I do from the ears down first, then add a little more to the top, front, and behind the ears and nape...never on the scalp itself tho. I'm sure some ends up there, but my scalp is oily so I don't focus on the scalp.
I usually put it on mid to ends first and concentrate 80% of conditioner there. I roughly section the hair in two down the middle and cover each section then roughly split the hair horizontally at the back and put it on each section that way too.
I concentrate it on my hair and especially the ends, I feel that shampoo is for the scalp and conditioner is for the hair, I get a build-up when I massage onto my scalp.