Are you ladies talking about the 3 minute deep conditioning treatment or just regular rinse out conditioner? I use the deep treatment and LOOVE it! I cowash with it, DC with it under my steamer and also use it to braid up my hair in the deep moisture method. I actually like the smell, but I can see how after a while the smell could start to get on ones nerves. I've been using it since August though and have no complaints.