@Dreamn
Was it better for them to be in Macy's and Sephora? Or, will they get more sales/revenue from being on the shelf in Target?
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I have no idea. I'm just saying that once a brand goes to a big box store like Target, the stores that consider themselves higher end cosmetic retailers (and I'm using higher end loosely) will discontinue selling their products. I'm sure it's in their contracts somewhere.