Rastafarai
Well-Known Member
Does anyone know if this is a black-owned hair line?
Ok, I just found the information I needed. It is NOT black owned, nor has any executive officers that are black. UGH!
http://www.abbrandsllc.com/our-leadership/
"AB Brands, LLC is dedicated to creating value by developing and marketing innovative products for better living. Since its inception in 2003, Dallas based AB Brands has been one of the fastest-growing health and beauty companies in the United States, developing and marketing a wide portfolio of products including leading national brands such as Dr Teal’s1, America’s #1 Epsom Salt Brand and category game changer; bodycology®2, the #1 Specialty Bath brand; and, Cantu®3, America’s #1 leave-in conditioning brand, and fastest-growing multi-cultural haircare brand in the US."
I asked Cantu about whether they have any representation of US in their executive team. All silence since.
I want to reach out to some of these bloggers to ask them why they continue to market non-black owned products.
Maybe because it works for them?
I haven't used Cantu products and will try to always use black-owned products. My staples (shampoo, conditioner, deep conditioner, leave-in, daily moisturizer) are from black-owned companies. But my go-to detangler (Paul Mitchell) and the makers of the oils (olive, grapeseed, coconut, etc.) aren't. One of my growth aids (Liquid Gold) is black-owned but the vitamins (vegan versions) I use and Netwurks Xcel (new Surge) aren't.
My goal is to use what works best for me to reach my goals and within my budget. Maybe that's the case with some of these bloggers.
I do tip my hat off to these black entrepreneurs who are capitalizing off of the black women's interest in the hair care industry and are winning. Given that nonblacks didn't see the value in creating and marketing products toward us in the past, I'd rather give my dollars to a good black-owned company that offers quality products that work than a nonblack company who probably can't stand blacks outside of making money off of us.
I can't speak for bloggers but as a college student I don't always have the luxury of getting a leave-in that works well for my hair for $15 when I can get one that works well for $5. However, Mielle's babassu DC is my new staple and I'm just gonna have to suck it up.
I do what I can to support black business as much as possible, but I also have to support my bank account. Lol
Cantu could be made my martians and purple people and I'd still buy it. It works. My hair doesn't care if it's black owned or not.
I didn't know there were males on here.
Interesting.
I but black and from women around 85% of the time I try to support small businesses as much as I can.
Cantu is not a favorite in our house but it is good to know this wasn't black owned as I wondered.
+1.
I didn't create this thread to discourage purchase of Cantu products if it works and/or fits the budget of its consumers. But for the discerning black woman who supports mostly or exclusively black-owned products, I hope this post was insightful. I honestly thought it was black-owned, They got me with that Kente Cloth pattern as part of their logo .
11. Mielle OrganicsI'm looking at some YT vids of others reviewing the product.. I'd started using that hair masque for the shea/bentonite combo; but it's too chemicalized leaving a slight "stinging"effect on my scalp. My hair is super-moisturized with use, but seems to also be straightening out...from looking at the ingredients, makes sense. I don't use it anymore.
Ingredients: Water (Aqua), Canola Oil Glycerin, Cetearyl Alcohol, Beeswax (Cera Alba), Fragrance (Parfum), Bentonite, Kaolin, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycol Stearate, Polyquaternium-10, Aloe Barbadensis Leaf Juice (Decolorized),Argani Aspinosa Kernel Oil (Argan), Cocos Nucifera (Coconut) Oil, ...Aug 25, 2019
I'm not really a PJ, but I'll look at these other companies for shea/betonite products this site lists: http://www.blackhairkitchen.com/2017/04/black-women-owned-hair-companies/
Here’s a list of Black women owned natural hair care lines, with many of them expanding into the body care industry.
11. Mielle Organics
12. Carol's Daughter
Hopefully, others will add to your list.
11. Mielle Organics
12. Carol's Daughter
Hopefully, others will add to your list.
I think L'Oreal now owns Carol's Daughter...?
I'm looking at some YT vids of others reviewing the product.. I'd started using that hair masque for the shea/bentonite combo; but it's too chemicalized leaving a slight "stinging"effect on my scalp. My hair is super-moisturized with use, but seems to also be straightening out...from looking at the ingredients, makes sense. I don't use it anymore.
Ingredients: Water (Aqua), Canola Oil Glycerin, Cetearyl Alcohol, Beeswax (Cera Alba), Fragrance (Parfum), Bentonite, Kaolin, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycol Stearate, Polyquaternium-10, Aloe Barbadensis Leaf Juice (Decolorized),Argani Aspinosa Kernel Oil (Argan), Cocos Nucifera (Coconut) Oil, ...Aug 25, 2019
I'm not really a PJ, but I'll look at these other companies for shea/betonite products this site lists: http://www.blackhairkitchen.com/2017/04/black-women-owned-hair-companies/
Here’s a list of Black women owned natural hair care lines, with many of them expanding into the body care industry.
The owner of The Mane Choice just sold her company not too long ago.
WOW!!!!Carol's Daughter hasn't been black owned for some years now.
This is unbelievable!!!! The former owner, Courtney, represents as if she she still owns the company. WOW!!!