I was putting moisturizers, butters and oils on dry hair before finding LHCF and my hair was always dry as straw. It was baffling, but I knew no better then. When I started moisturizing on wet hair and sealing with an oil or butter and even just using an oil or better on wet hair without using some kind of leave-in or moisturizer (as water is the best moisturizer there is) was when my hair turned around, started staying moisturized until my next CO wash and I started retaining length.