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Shamboosie mentioned something about this show in his book. It sounds similar to the Afro hair and beauty show they have in London.
I think it's probably a lot of hair care companies, salons etc showcasing their styles and products, how to's, free product samples etc.
The thing he said about it from a hair point of view was that the hair being done was mainly fake, by stylists with a lot of fake hair being attended by women with fake hair. This probably gave him more incentive to write about how we can take care of our own hair.
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When I did it in the 90's, we all used our real hair. One of stylists wanted me to be in his hair show, but he changed shops before I could go.
The problem is that they treat your hair like $$it. They got very upset with me because I told them I didn't want waves in my hair. However, you have to let them style it like they want since you have agreed to be in the show.