beans4reezy
Well-Known Member
Celebrity sells, period.
I remember when Brandy was a spokesperson for Cover Girl years back and I was appalled because in my opinion, it should have been Monica, who I felt was much prettier. I even wrote to the marketing department (yes girls, I know I had issues, I've since resolved them, lol). I got an email reply explaining that Brandy was more of a popular artist and they felt like she could reach more people.
These companies hire celebrities that will help sell their brand. I never see a celebrity endorsement for me to believe they actually use what they endorse. In fact, I NEVER believe they use what they endorse. But, I will change my mind on this if I ever catch Star Jones in a pair of Payless shoes.
I remember when Brandy was a spokesperson for Cover Girl years back and I was appalled because in my opinion, it should have been Monica, who I felt was much prettier. I even wrote to the marketing department (yes girls, I know I had issues, I've since resolved them, lol). I got an email reply explaining that Brandy was more of a popular artist and they felt like she could reach more people.
These companies hire celebrities that will help sell their brand. I never see a celebrity endorsement for me to believe they actually use what they endorse. In fact, I NEVER believe they use what they endorse. But, I will change my mind on this if I ever catch Star Jones in a pair of Payless shoes.