I use 'Be Curly' combined with WGO as a leave in. In my experience, it's not really a 'curl definition' product, well at least not for my hair type. But it is a great moisturizer and I find that it helps my hair not be frizzy. If you look at my May album, the dry bun is loaded with Be Curly.
I was at the Aveda store yesterday and was looking at the Humectant Pomade and it just kind of felt like regular grease. I didn't even bother reading the ingredients after I felt it.