My experience is only with the pomade and the elixir. I bought the aveda, and my mother has the aura. I like the aveda more than the aura. The aveda elixir is more like a creamy lotion, and really defines curls and waves, and you don't have to use much. The aura elixir, isn't really a creamy lotion, it is very liquidy, and you have to use alot to get good results. My hair seemed a little drier with the aura, but I do like creamy leave-ins better. As for the pomade, the aveda wins as well. A little goes a long way, and it helps with shine, and had a soft hold. It is $18, so I haven't bought anymore lately.
Tracy