The owner is Sita Lewis, the daughter of boxing promotor Butch Lewis. Butch Lewis was friends with Robert Johnson creator of BET and actor Denzel Washington, to name a few.
Sita, herself, was deep into the entertainment industry. Thus, she is well connected and very well known among black, women entertainers. Based on the ingredients, I am sure the product is good.
I say one should exploit and optimize all ones advantages. It looks like she is doing just that.