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^^^ From my experience this is the case.
When i was natural last year i used be curly and it did not make my hair curly, and if it did enhance the curls it was nothing noticeable. my frizz was maintained, but IMO it does not create curls. many products claiming to make your hair curly tell you to scrunch and do all this stuff to your hair that actually messes up your curls and causes frizz.
Even as a natural i'm not totally impressed with the product, not for the price at least. it doesnt do anything that my leave in conditioners dont do.
If Aveda does refund, i say go for it because your experience may be different.