Hi, Sassygirl...
I used to use ISO Bouncy Cream when I was natural. It is a curl enhancer. It is very similar to Salon Selectives Loosely Defined (now discountinued). If you've ever used SSLD, that should give you an idea of Bouncy Cream.
In fact, I ended up replacing ISO BC with SSLD because SSLD was sooo much cheaper and seemed to work better.
The effect of the product in my 3b/3C type hair: softness, smoothness, less frizzies, more curl definition and shine.
ISO BC had a slightly stickier feel in my hair than the SSLD. Even when the product was fully dried in my hair, I could always sort of "feel" product in my hair (if you know what I mean) whereas SSLD dried and felt like "nothing."