Received this in an email from redken-Diversion

[Jakibro]

DAVIDCRAGGS.COM their is a mini movie here in regards to diversion,L'oreal president seems to be on a mission to put a halt to this.Diversion is when other places sell salon only products and they claim they may not be authentic,watch the video,tell me what you guys think...

 

[Noir]

I just posted something about this in another thread.

I don't buy salon brands from ANYWHERE but a licensed salon or Ulta. I won't even buy them at target.

You run the risk of counterfeits or an expired product and for a few dollars less it is just not worth it IMO.

 

[EbonyHairedPrincess]

The only thing I would buy is Biosilk. I guess I should just get it from salons .

 

[Geminigirl]

hey as long as it works whats the problem?

 

[MizzBrown]

They don't put expiration dates on the products in the salon either. So how are we supposed to know?

If u know the product and know what it should smell, look like then u have a better chance spotting a fake.

 

[jiyabree]

If the products can be possibly contaminated it dosen't seem like it's worth the risk. It might cause your hair more harm than good. Besides according to the video your not saving any money. Your spending more. I usually buy my products from the beauty supply store but I think I might have to get the good stuff from the salon.

 

[Priss Pot]

I always figured there was a risk when buying products from unauthorized stores, but this video really makes me think.

Could places like Target, Wal-Mart, Kroger, really be selling counterfeit, old, outdated products? Places that we trust in general with our everyday products.

 

[chebaby]

i posted a while ago about cvs all soft heavy cream by redken having a different consistancy than the same heavy cream i got from beauty first and some people said high quality products sale different versions at cvs so i dont know if its fake or not. i will say the one from cvs worked better on my hair than the one from beaty first.

 

[vslady]

It's really unbelievable to me that national retail chains like Target, CVS, etc would sell fake and/or expired hair products. I'm pretty sure they have direct purchase agreements in place with the various cosmetic companies and have quality inspectors in place. The salons are merely making the argument so that costumers buy from them rather than giving all our dough to the big box chains.

 

[Carolina18]

It's really unbelievable to me that national retail chains like Target, CVS, etc would sell fake and/or expired hair products. I'm pretty sure they have direct purchase agreements in place with the various cosmetic companies and have quality inspectors in place. The salons are merely making the argument so that costumers buy from them rather than giving all our dough to the big box chains.

Yeah, I agree with this. The whole things seemed a bit too paranoid IMO.

The part that struck me was their explanation of the diversion process. Someone pays 30% more for these salon-quality products from the salons themselves in order to resell them - but the profit margins they showed (bw salons and diverted products) didn't look high enough to me to be worth the effort. Maybe it's because they dilute/ doctor them, or maybe they have to sell them at higher prices because they don't have special agreements with the manufacturers (and buy them from other distributors at retail prices) *shrugs*

Alternatively, perhaps salons are mad that clients are going past the 'middle-man' (them), and buying directly from stores, or maybe even trying drugstore products (against the advice of a stylist who will recommend the most expensive one they sell) that do the exact same thing for half the price - the manufacturers thus lose out as well. After all, they need salons to convince people that their higher-end products are better than their drugstore equivalents.

Trust, what you save in product prices at a salon, you make up for in paying for salon services.