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Great job! I will say though that you should think of coming up with a better name for the stores and make it absolutely clear that this is an EBHA project. EBHA doesn't quite roll off the tongue, does it? To be perfectly honest, it sounds a bit clinical. Think Ulta, Sally's, Sephora, M.A.C. Fun and fresh sounding names that connect with both millennials and older consumers. Just a suggest...
 
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