I have been using it since about May or June of 2003, that was my first time seeing it on the shelf, I saw one bottle up on the counter, read the ingredients and asked where were the rest, they were in the very back of that store. When I began using it I loved it because I was having a hard time managing the 2 textures of my transitioning hair and this stuff detangled like no other product. Now with my first set of microbraids coming to an end, I am pleased with the results I have gotten over an inch of growth in 8 weeks, an inch and a half in some spots. I can't wait to take the rest of these braids out, so I can spray on Surge and get these tangles out. I like Surge, I used to spray it on twice a day and I probably will continue doing that once out of these braids. I highly recommend it, I really don't want you to expect miraculous results, but do expect good ones.