Yea. The vlogger in the op said hairfinity is black owned towards the end of the vlog I think. Idk whether her claim is true or not.
But check it, the event was their UK launch/press party. The stars werr the Kardashians. I believe thats a direct marketing to the black demographic that buys their products (black female 20somethings). Black UK bloggers were not good enough to invite but since they love Kim and Chloe so much....
Cuz really, what do those trashy women ever have to do with that product til the party and the (probably) hundreds of thousands they were paid for that appearance?
As far as these companies not having black models or blacks fronting their businesses, many studies since the 90s have shown that black models/spokespersons = less sales even amongst black consumers.
I agree with
shortdub78. STOP PUSHING THESE PRODUCTS FOR FREE! Companies, black or not, will take advantage of the free publicity and leave your arses in the dust every single time.