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Taken from a Cosmetic Industry trade journal article:
A Curl’s Best Friend
For those who choose to go curly, African Pride launched Multi-Length Texturizer in February. Featuring a natural African herbal complex, the texturizer works in just 10 minutes and can be used by women with longer hair.
“Women of color are no longer locked into having to maintain short, texturized hair,” said Anthony Standifer, African Pride brand manager for Colomer USA multi-cultural group. “The woman who starts off with short hair now has the freedom and flexibility to grow her hair out curly or wavy while maintaining fullness and body with our first new multi-length texturizer system.”
Fort Lauderdale, FL-based Paul Brown Hawaii, a line of hair care products formulated to work with varying types of multi-cultural and multi- ethnic hair, recently introduced Ringlets—a trio of curl-enhancing products. The shampoo, conditioner and mist contain magnesium, which bonds with the hair to strengthen and smooth curls and waves, making them bouncier, softer and more defined, according to Paul Brown, president of Paul Brown Hawaii.
“Our products are designed to be used by a multi-diverse society,” said Mr. Brown. “They are designed to provide moisture and protein to the hair, no matter what the ethnicity.” Paul Brown Hawaii products are available in salons and spas across the U.S.
A Curl’s Best Friend
For those who choose to go curly, African Pride launched Multi-Length Texturizer in February. Featuring a natural African herbal complex, the texturizer works in just 10 minutes and can be used by women with longer hair.
“Women of color are no longer locked into having to maintain short, texturized hair,” said Anthony Standifer, African Pride brand manager for Colomer USA multi-cultural group. “The woman who starts off with short hair now has the freedom and flexibility to grow her hair out curly or wavy while maintaining fullness and body with our first new multi-length texturizer system.”
Fort Lauderdale, FL-based Paul Brown Hawaii, a line of hair care products formulated to work with varying types of multi-cultural and multi- ethnic hair, recently introduced Ringlets—a trio of curl-enhancing products. The shampoo, conditioner and mist contain magnesium, which bonds with the hair to strengthen and smooth curls and waves, making them bouncier, softer and more defined, according to Paul Brown, president of Paul Brown Hawaii.
“Our products are designed to be used by a multi-diverse society,” said Mr. Brown. “They are designed to provide moisture and protein to the hair, no matter what the ethnicity.” Paul Brown Hawaii products are available in salons and spas across the U.S.
