I'm watching the informercial right now. Its curious but it seems to me to be a home knock-off version of the thermal reconditioning treatment that women are paying big bucks for in the salons.
From what I've read about thermal reconditioning the steps are very similar to this product. They put a solution on, let it sit, then rinse & condition, blow dry and then flat iron.
Basically exactly the same steps at Straight to the Msxx.
Still watching the infomercial and they just did a comparison of twins. One twin did the expensive thermal reconditioning. The other used STTM.
Definite pass on this one for me...